[DOWNLOAD] "BRAND is a four letter word" by Austin McGhie " eBook PDF Kindle ePub Free
eBook details
- Title: BRAND is a four letter word
- Author : Austin McGhie
- Release Date : January 15, 2012
- Genre: Marketing & Sales,Books,Business & Personal Finance,Management & Leadership,
- Pages : * pages
- Size : 805 KB
Description
Brand is the most abused and misusedword in the marketing lexicon. As a verb, brand is a four-letter word. Unless you’re a rancher, there’s no such thing as branding. Brand is a noun and, unlike Google, should never be used as a verb. Brand is the prize, but the actual work to be done is positioning, the art of which sits at the heart of marketing. This is a book about positioning.
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