(Download) "Brand Success" by Matt Haig ~ eBook PDF Kindle ePub Free
eBook details
- Title: Brand Success
- Author : Matt Haig
- Release Date : January 03, 2011
- Genre: Marketing & Sales,Books,Business & Personal Finance,Management & Leadership,
- Pages : * pages
- Size : 1145 KB
Description
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.
With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.
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